Reports / Reports

RF Illustrated

The late 1960s and early 1970s were a trying time for the American public’s trust in the institutions that underpinned the nation—and institutional philanthropy was no exception. There was a widespread lack of information concerning foundations and their role in civic life, and this lack of understanding soon gave way to distrust. In order to make ourselves—and the broader world of American philanthropy—better known, Rockefeller began to publish ‘RF Illustrated’, a full-color newsletter with the simple goal of “seeking to explain what we do, and why we do it.”