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BlueMark Launches First-of-its-Kind Benchmark for Best Practices in Impact Management

New tool designed for financial market participants looking to differentiate between impact leaders and impact learners

Benchmark based on 30 impact verifications of investor alignment with the Operating Principles for Impact Management, as highlighted in BlueMark’s second annual “Making the Mark” report

NEW YORK, MAY 10, 2021 — BlueMark, a leading provider of independent impact verification services for investors and companies, announced the creation of a first-of its-kind benchmark for tracking best practices in impact management. Designed to root out impact-washing, BlueMark’s benchmark allows market participants to readily differentiate between impact leaders and learners.

The benchmark is based on aggregated data and insights from 30 impact verifications for investors with a combined $99 billion in impact assets under management on their alignment with the Operating Principles for Impact Management (“Impact Principles”), the leading market standard for impact management practices. Each BlueMark impact verification involves conducting multiple interviews with client teams and reviewing hundreds of pages of investment policies, transaction documents, data, and reports. The full report, “Making the Mark: The Benchmark for Impact Investing Practice,” which was developed with support from The Rockefeller Foundation, is available at

The benchmark includes three distinct categories that define the practices of leading, median and learning impact investors, providing a dynamic understanding of what it means to rigorously manage for impact. While the research sample analyzed by BlueMark reflects impact investors that have committed to pursue alignment with the Impact Principles, thereby embracing industry best practices, there are still revealing differences in how different investors approach impact management.

  • Practice Leaders – Practice Leaders are in the top quartile of the sample (75th percentile and above). These standard-bearers implement all of the core elements of impact management, as well as several leading-edge practices that may go above and beyond best practices. They are also committed to further learning and improvement that helps to continually advance the bar for best practice.
  • Practice Median – The Practice Median reflects the impact management practices of the median impact investor in the research sample (50th percentile). Investors at the Practice Median implement many of the core elements of impact management, but also have significant room for development.
  • Practice Learners – Practice Learners are in the bottom quartile of the sample (25th percentile and below). These investors have well-articulated impact intentions, but they lack some of the core impact management practices needed to generate positive impact. Many are early in their impact investing journeys, while others have yet to embed impact considerations at key stages of the investment process.

“The idea of a benchmark is essential to the continued institutionalization and maturation of the impact investing market,” said Christina Leijonhufvud, CEO of BlueMark and lead author of the report. “By establishing a shared consensus on best practices in impact management, we have created a valuable tool that we hope market participants can use to improve their own practices and to see where they stand against their peers.”

The 30 impact verifications cover a broad range of investor types and asset classes and highlight key opportunities and challenges for practitioners. Key findings include:

  • Growing consensus around the SDGs. 93% of impact investors in the sample align their investments with the Sustainable Development Goals (SDGs), and 48% specifically align with the 169 targets underlying the SDGs
  • Alignment of incentives with impact still in early stages. 43% directly align staff incentive systems with impact performance, including 17% that tie annual bonuses to impact and 3% that tie carry to impact
  • More effort needed to systematically avoid harm. 90% identify select ESG risks in their investment decisions, but only 43% systematically engage investees to address ESG gaps and unexpected risks
  • Impact performance needs to be more inclusive of stakeholders. 57% compare actual with expected impact performance, yet just 11% solicit input from key stakeholders to understand their impact performance
  • Impact management is a continuously iterative process. 32% monitor and review unexpected positive and negative impacts, and 30% use learnings from impact performance reviews to improve investment decisions and portfolio management

“For impact investing to have the power it can, the world and investors need to be able to see and measure impact—transparency is central to its integrity,” said Dr. Rajiv J. Shah, President of The Rockefeller Foundation, one of the founding investors in BlueMark. “Impact verification will help us hold investors accountable for both their claims and their practices.”

BlueMark will continue to update the Practice Benchmark as the firm completes additional verifications. BlueMark is also working on developing a similar benchmark for measuring and tracking impact performance.

The impact investing organizations that have had their impact management systems verified by BlueMark include: Bain Capital Double Impact, Big Society Capital, BlueOrchard Finance, Calvert Impact Capital, CDC Group, Community Investment Management, Closed Loop Partners, DEG – Deutsche Investitions- und Entwicklungsgesellschaft mbH, European Bank for Reconstruction and Development (EBRD), EDFI Management Company (EDFI-MC), FinDev Canada, Finnish Fund for Industrial Cooperation (Finnfund), Franklin Templeton Social Infrastructure Fund, FullCycle Management, Investment Fund for Developing Countries (IFU), Kohlberg Kravis Roberts & Co. (KKR), LeapFrog Investments, LGT Venture Philanthropy Foundation, Nuveen, Partners Group, PG Impact Investments, Prudential Financial (Impact & Responsible Investing), Quona Capital Management, The Osiris Group, UBS Group, and Women’s World Banking Asset Management.

BlueMark will host a virtual event on “How To Be An Impact Leader” on May 13, 2021 featuring: Tomi Amosun, Managing Partner at Summit Africa; Elizabeth Boggs-Davidsen, Vice President of the Office of Development Policy at the U.S. Development Finance Corporation (USDFC); Cecilia Chao, Managing Director for Bain Capital’s Double Impact team; Maria Kozloski, Senior Vice President of Innovative Finance at The Rockefeller Foundation; and Jeremy Rogers, Chief Investment Officer for Big Society Capital.



About BlueMark
BlueMark is a leading provider of impact verification with a mission to strengthen trust in impact investing and to increase accountability for impact. BlueMark is an independent subsidiary of Tideline, a certified women-owned advisory firm in impact investing. Learn more at

About Tideline
Tideline, a majority women-owned impact investing consultancy, provides expert, tailored and actionable advice to clients developing impact investment strategies, products and solutions. Learn more at

About The Rockefeller Foundation
The Rockefeller Foundation is a pioneering philanthropy built on collaborative partnerships at the frontiers of science, technology, and innovation, scaling renewable energy for all, stimulating economic mobility, ensuring equitable access to health and nutritious food, unleashing human potential to enable individuals, families, and communities to flourish.  We work to promote the well-being of humanity and make opportunity universal.  For more information, sign up for our newsletter at and follow us on Twitter @RockefellerFdn


Media Contact
Dmitriy Ioselevich
17 Communications


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