To uncover best practices as they relate to digital content creation, curation, distribution, and product launch, BSD hosted a convening at Rockefeller Foundation’s Bellagio Center, from May 10–May 14, 2016. This convening was comprised of experts across digital publishing, online community management, and product development. This report provides an overview of the guiding principles specific to launching a new digital product, creating and curating digital content, branding, and engaging an advisory board that were surfaced during the convening.