Reinforcing the Value of Covid-19 Testing Webinar

In this session originally held on June 16, 2021, Hattaway Communications, which conducted a nationally representative study on behalf of The Rockefeller Foundation’s State and Territory Alliance for Testing (STAT), reports on people’s perceptions about the importance of Covid-19 testing and the most effective messages in encouraging them to get tested.

Topics include:

  • Communicating the importance of testing without dampening public enthusiasm for vaccines
  • Identifying how vaccination status may or may not affect attitudes about testing
  • Tailoring messages to different audiences based on their concerns, motivations, and experiences with Covid-19