Report

Covid Complications: Insights and Guidance on Ongoing Pandemic Communication

Since September 2020, The Rockefeller Foundation has commissioned Hattaway Communications to conduct quantitative and qualitative surveys on Americans’ attitudes towards Covid-19 actions, addressing testing, vaccines, incentives, and mandates. This nationally representative survey, the fifth wave in the series, was fielded the morning after President Biden announced his vaccine plan with its focus on expanding mandates.

The survey found significant shifts in attitudes about the pandemic since the last wave and reveals important findings for how to communicate with Americans about mandates and other public health guidance. This message brief provides high-level audience insights and message recommendations looking at three big topics that are top of mind for public health communicators: the need for mandates, how to address pandemic fatigue, and the rationale for why public health guidance changes over time.

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    Insights and Guidance on Ongoing Pandemic Communication Wave 5 Survey Results

    In our latest message brief “Covid Complications:
 Insights and Guidance on Ongoing Pandemic Communication,” we provide high-level audience insights and message recommendations looking at three big topics that are top of mind for public health communicators: the need for mandates, how to address pandemic fatigue, and the rationale for why public health guidance changes over time. Insights were informed by a nationally representative study conducted by Hattaway Communications and fielded the morning after President Biden announced his vaccine plan with its focus on expanding mandates. This is the fifth in a series of national surveys of American attitudes toward the pandemic.
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In this session originally held on October 20, 2021, Hattaway Communications presented data from their fifth national survey in a series commissioned by The Rockefeller Foundation to understand Americans’ attitudes toward various urgent issues throughout the pandemic. This survey was conducted the morning after President Biden announced his Covid-19 Action Plan. It revealed significant shifts […]

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