Country: Nigeria
Big Bet: Support Nigerian communities to choose clean energy by building awareness, sharing trusted stories, and celebrating local champions leading the transition through a reality show series.
Project: Flip the Switch is a media campaign that uses storytelling and entertainment to spark greater interest in and provide education on clean energy across Nigeria. Anchored in Lagos as a cultural trendsetting hub, the project centers on a reality show series that highlights local innovators, entrepreneurs, and everyday people working to adopt renewable energy solutions. By sharing relatable stories and practical examples, the campaign helps communities see how clean energy can improve daily life while reducing pollution and unreliable power. Through popular media and community engagement, Flip the Switch aims to expand awareness and encourage wider adoption of renewable energy solutions.
Nina Mbah is blending cultural storytelling, film and television production, including art curation, and working with behavior science researchers to expand access to reliable energy and accelerate demand for clean and renewable solutions in underserved communities. With over a decade of experience in Nonprofit and Impact Media Production. Nina is a World Bank-Max Thabiso Edkins Climate Ambassador, an UNLEASH SDGs Innovation Talent, and a Guest Lecturer at the International Screen Institute’s Sustainability Management Programme in Vienna. She holds a Diploma in Human Capital Development and a PGD in Entrepreneurship, Technology, and Design from the Nigerian University of Technology and Management.