Chris Graves discusses how behavioral science can support the field of communications and how the Covid-19 pandemic has shifted the role and tactics of communications professionals.
Chris Graves founded the Ogilvy Center for Behavioral Science at @ogilvyconsult, where he also served as Global CEO and Chair of Public Relations. He was named a “Top 25 Innovator in the U.S.” by The Holmes Report – now Provoke – and participated in their Bellagio Center residency in 2016 and 2017.
- Chris Graves President & Founder, Ogilvy Center for Behavioral Science at Ogilvy As founder of the Ogilvy Center for Behavioral Science at Ogilvy Consulting, Chris works to boost the effectiveness of every client engagement through applying a deep understanding of the “Real Why” of human behavior. His work also decodes the “Hidden Who” of individuals at scale using proprietary new lenses of personality trait science, worldviews, and […]