Introducing Hatch for Good: Tell Stories with...
Jay Geneske

Jay Geneske Former Director of Digital

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December 04, 2014

Introducing Hatch for Good: Tell Stories with Purpose

Stories with purpose don’t just materialize—they’re strategically planned, they’re creatively crafted, and designed to achieve measurable outcomes.

Using the landscape report Digital Storytelling for Social Impact as our guide, we’ve rolled up our sleeves with our lead grantee, Hattaway Communications, and dozens of experts and leaders to come up with a tool that we think will be game-changing for the social impact sector.

We’ve named it Hatch for Good.

Hatch for Good is a concierge that connects you to a suite of tools and a growing community of storytellers to help you leverage your stories to drive social impact.

Each of Hatch’s five sections are designed to help you craft, curate and share impactful stories. As you build your storytelling profile, Hatch for Good will suggest tools, case studies and resources customized to your needs. These recommendations will always be saved to your profile so you can access them later.

Hatch for Good Explore Section
Here’s just a sampling of what you’ll find:

How to Make the Case to Invest in Story

Taming the Measurement Monster

Your CEO as Master Storyteller

The 40/60 Content Rule: Less Time Writing, More Time Sharing

What Makes a Story Great

Case studies from UNICEF, The Gates Foundation, charity: water, and Greenpeace.

Tips like Nonprofit Photography Ethics, Recruiting Volunteers on LinkedIn, and Using Tumblr to Collect and Share Stories.

Guides for use and measuring impact of platforms like Facebook, Medium, Twitter, and Instagram.

And we’ll release more every week.

Hatch for Good is launching in beta because, like you, we’re always learning how to do things better.We want to bring you proven examples of successful storytelling for social good, and we know the best stories come from you. Throughout Hatch, you’re encouraged to connect and learn from other storytellers, to contribute comments, ideas and case studies, and to invite others to join the community.

Hatch for Good is the result of hundreds of conversations we’d had with leaders and digital storytelling professionals from a variety of fields who have donated their time and energy to this project on an ongoing basis.

Take a look at Hatch for Good and let us know what you think!

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