Traditional strategies supporting ocean conservation and protection of fisheries have most often involved political advocacy, community engagement, and media campaigns that target protection of charismatic species and threatened habitats. In recent years, actors seeking to protect ocean environments have increasingly turned to market-based policies and incentives to better align commercial and conservation objectives. These strategies have included certification schemes, the emergence of eco-brands, small investment funds, and consumer-marketing efforts that generate greater demand for sustainably sourced seafood. Market principles also shape the use of rights-based fisheries management, or “catch share” systems, which attempt to integrate property rights into fishing access as a way to incentivize better long-term resource stewardship.