Antony Bugg-Levine is a managing director at The Rockefeller Foundation, where he has helped develop impact investing: using private capital to deal with social problems and generate earnings. His book, Impact Investing: Transforming How We Make Money While Making a Difference, comes out later this year.
How is impact investing different from philanthropy?
Impact investing tries to come up with ways to measure how well private money has been spent. People invariably say they'd help more if they had proof that their dollars were having the intended effect. So we've developed a measurement system, and in the future, we'll introduce a rating agency that grades projects in much the same way Moody's rates bonds.
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